Traditional Media

what is traditional media?

It is any form of mass communication that is used to communicate with larger audience which was available before the start of digital media. this includes television, radio, newspaper and books.

figure:1 photograph//newspaper

Advantages of Traditional Media

1. Traditional media do not require large capital investment.
2. Traditional media can be used on live events, where they can communicate with their audience and create a great opportunity for interaction
3. Traditional media can be put with other media platforms like television and radio.
4.  There is no need on expensive communication skills responsible to break down.

Disadvantages of traditional media

1. Harder to target audience. Newer technology allows marketers to more surely about target customers based on the amount of personal information that they can access through websites.
2. Less information,the message in thee traditional media is limited compared to the digital media.
3. Traditional media doesn't allow you to respond to changes in the marketplace in a short space of time.  

Reference 

smallbusiness.chron.com>Advertising&Markerting media>traditionalmedia>advantages/disadvantages.
figure:Photo//newspaper.com

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SOCIAL MEDIA AS A PR TOOL

Disadvantages of social media

1. The wrong online brand strategy could put you at a difficult and may even damage your reputation, like when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know.
2. Using social media for marketing and advertising could be more time consuming than companies expect.
3. In order to get social media’s full effect, you need to understand how it works.
4. Social media can have a negative influence on. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation!
5. When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals.

Sources

1.     https://www.nibusinessinfo.co.uk/content/advantages-and disadvantages.